The Herald Sun is speculating in who's the next
face after Lara Bingle in Australias tourism commercials and the most
popular person voted by Australians is Hugh Jackman. (The movie Australia)
Lara Bingle's "Where the bloody hell are you " ad last year ( you will find it in our blog)
wasn't popular in every country overseas and American-based trends expert Daniel Levine
explains why :
"It's very hard to export humour. That humour really works in Australia, but I think it fell flat abroad," he said.
The most popular tourism ad for Australia is still Paul Hogans from the 1980s with "throw another shrimp on the barbie"